Navigating the Latest Google Ads Updates: Tips for Success

Using search engines for your business makes you discoverable to the average viewer, and also helps you reach your target audience. Your audience is the people you gear your advertisements towards. By staying up to date with the latest Google Ads updates, you can easily reach potential customers. 

‍

This can seem complicated. It involves connecting with your ideal audience. However, Google ensures that it removes the guesswork. People will be able to search and find your website. They won't need to type long keywords or visit lengthy URLs.

‍

We help businesses boost their SEO and Google Ads. Our solution works for startups, entrepreneurs, and big companies alike. elk Marketing excels in Growth SEO. We focus on high-performing keywords and develop plans for content, user experience, and website optimization. 

Overview of the Latest Google Ads Updates

Staying current with the latest Google Ads updates means researching the Ads platform's latest changes. 

New Google Ads Design

The new Google Ads design is now available to all markets and platforms. The updates involve five categories – Campaigns, Goals, Tools, Billing, and Admin. The new organization makes it easier and more streamlined for businesses to find what they want. 

Brand Recommendations

It considers cost-per-thousand and cost-per-view data. This concerns ad performance and a user’s account history. This section helps companies optimize brand campaigns by breaking down recommendations into:

• Ads and assets
• Bidding and budgets
• Keywords and targeting
• Measurement

Cross Media Reach

Advertisers can use cross-media reach to see how well their ads connect with their target audience. They look across videos and social media platforms. Cross-media reach gives advertisers data. It shows how well YouTube videos work with their campaigns. 

Updated Search Performances Using AI

The new AI-powered improvements help businesses control their brand traffic. AI provides new inclusion recommendations and avoids brand exclusions mentioned in Dynamic Search Ads. They also give businesses more visibility. 

Understanding the Changes

Knowing the various changes implemented with Google Ads can help users navigate the updates.

‍

The new Google Ads design will take place on August 30th and replace all users' old interfaces. Google Ads updates aim to reorganize products within the system while maintaining functionality and streamlining workflows.

‍

One of the main perks of the change is that users can segment conversions on one campaign instead of having to group-select many campaigns. 

The second update involves brand recommendations powered by AI. Personalized brand recommendations take into account CPM and CPV bidding. Understanding these metrics lets users easily optimize their websites. For brand marketers, these detailed insights can make it easier for businesses to have a successful brand campaign. 

The third Google Ads update involves Cross-Media Reach Measurement. This powerful tool allows businesses to check the efficiency of video campaigns on YouTube compared to TV. 

Advertisers can now use Cross-Media Reach to analyze Digital Video reports and Digital Video + Traditional TV reports. This metric helps companies understand how many people have viewed their video ads across platforms, devices, countries, networks, and apps. The data shows how well video campaigns perform and their reach. 

‍

Lastly, Google Ads will now use AI to provide greater insight into search queries. The ad data provides businesses with control of search engine traffic related to their brand and campaign. The latest update involves:

• Brand inclusion recommendations
• Brand exclusions
• Improved visibility
• Blocking misspelled searches

The main purpose of these updates is to give advertisers more tools to choose how their ads will show online. 

Tips for Success with the New Updates

1. Adapting to New Bidding Strategies

Businesses can choose a new bid strategy based on their goals, such as the number of clicks, views, conversions, or impressions. 

• Use Smart Bidding to target key metrics — cost per acquisition, ad spend return, conversions, conversion value, and cost per click.
• Clicks — Use an automated bidding strategy to maximize clicks. Or, use manual CPC bidding to direct your budget towards keyword placement.
• Visibility — Use CPM, tCPM, or vCPM bid strategies to focus on the placement of your ad on a web page. 
• Views or interactions — CPV bidding enables businesses to pay for video views and interactions. 

2. Leveraging Enhanced Automation Features

Automated bidding has various benefits for businesses based on your specific campaign. For example:

• Automation — Large-scale optimization is possible with Automated Google Ads. They allow businesses to manage bids for many keywords and ad groups. Automation helps you save time and reduce effort.
• Visibility — Target Impression Share provides a consistent online presence.
• Businesses can reach their Target CPA or conversion goal. They can do so based on the desired cost efficiency.
• SEO Help — Automated bidding uses strategies. For example, Maximize Clicks or Target Impressions to direct traffic to your webpage. 

3. Optimizing for Mobile-First Indexing

Mobile optimization ensures your ads are viewable on a mobile device, providing simple and clear pages that are easy to navigate. 

‍

Businesses can optimize their ads for mobile devices by using the right ad assets, a strong CTA, eye-catching headlines, and descriptive text. They should also ensure that their mobile page matches their original ad page.

4. Utilizing Improved Ad Formats

There are various ad formats available for your Google Ads business. Companies can use Text, Responsive, Image, App promotion, Video, Product shopping, and Call-only ads. Create engaging ads by:

1. Writing compelling copy
2. Highlighting user benefits
3. Using specific languages
4. Crafting brand-focused messages.
5. Adding unique headlines and descriptions.
6. Using different asset types.
7. Fine-tuning creative messaging.

How elk Marketing Can Help

1. Expert Analysis and Strategy

elk Marketing employs a comprehensive strategy, audits, analyses, and research. They use these tools to develop a customized plan tailored to your business requirements. There is no one-size-fits-all approach for your unique company. 

‍

We offer paid media methodologies that are 100% tailored to your needs, ensuring your Google Ads reach 90% of all internet users across the world. 

2. Customized Campaign Management

Our multifaceted campaigns lead to continual lead generation, revenue growth, and B2B expansion. Our experts can optimize your PPC campaigns and create landing pages to redirect target customers to your page, boosting conversion and click rates. 

‍

We have created marketing campaigns for large corporations and businesses. These include KAFTKO, goodr Sunglasses, SAM Medical, and much more. 

3. Continuous Monitoring and Optimization

Ongoing campaign monitoring has many benefits. It enables businesses to make up-to-date decisions based on trends and patterns. Furthermore, companies can check their current campaign performance and identify areas for improvement. 

‍

elk Marketing provides continuous improvement and adaptation to new updates. 

Case Studies and Success Stories

Not sold yet? Check out our many case studies and success stories. They prove how we navigated Google Ads key updates for high-profile clients. 

‍

We worked with La Marguerite to exceed their marketing goals. We increased paid media conversions and revenue. In 12 months, elk Marketing assisted this gourmet dessert company. They increased paid media revenue by 690% and boosted conversions from paid media by 194%. They more than doubled the return on ad spend. 

‍

Another case study demonstrates elk Marketing's success with a high-profile client. The client is Lewis, an online retailer that specializes in eCommerce. We assisted Lewis in achieving a 64% increase in website conversion rate, doubling Facebook Ads' return on ad spend, attracting three times the number of customers, and achieving an 86% boost in revenue. 

‍

As you can see, we focus on client success - we let our numbers do the talking. 

Final Thoughts

Staying up-to-date with Google Ads updates ensures businesses utilize the newest tools and techniques. These updates boost conversion rates, reach the target audience, and increase revenue. 

‍

Leveraging the latest updates can help companies increase their organic search revenue, boost their year-over-year return on investment, and increase their return on ad spend. 

‍

Does your business need help with Google Ads updates? Look no further. Contact us today to unlock your potential with our team of experts, content creators, designers, and developers who can help your business.