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Lewis Paid Media Case Study
Read how Lewis's partnership with elk resulted in a 4x return on PPC ad spend, and 2x return on Facebook ads.
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Increase in revenue
Organic search revenue
Revenue YoY (2021 vs. 2020)
Increase in website conversion rate
OVERVIEW
With an eCommerce site as their sole storefront, Lewis knew that digital marketing was crucial for reaching and converting their target demographic of design-minded millennial moms. But as a new, bootstrapped brand, their internal resources were limited. To tackle this challenge head-on, Lewis sought the expertise of elk Marketing in 2020 for guidance in improving their paid media strategies and overall marketing success.
Background
- Lewis Is Home is an online retailer known for its unique range of essential products catering to moms and babies.
- Founded by Liz Libré and Lizzy Ott, the company combines 100% organic cotton with artistic charm, redefining nursery essentials.
- These visionary entrepreneurs started Lewis Is Home to provide functional yet artistically appealing nursery products that they couldn't find as new moms themselves.
Problem
- Lewis Is Home aimed to boost their digital brand visibility despite having excellent products.
- Their goals included increasing revenue, improving conversion rates, and elevating their online presence.
- To achieve these objectives, Lewis Is Home turned to elk Marketing for expert guidance.
Strategy
- elk Marketing provided a holistic strategy encompassing paid media, consulting, and SEO after a thorough audit of Lewis Is Home's digital landscape.
- They optimized paid media (Google and Facebook advertising) through relentless keyword optimization, bidding strategies, and A/B testing.
- elk Marketing implemented social media advertising, monitored campaigns, and applied their Growth SEO™ methodology for organic search results.
- They provided transparent communication and 24/7 support were key elements of their partnership.
Results
- 86% increase in revenue
- 3.5x organic search revenue
- 2x revenue YoY (2021 vs. 2020)
- 64% increase in website conversion rate
- 4x Google Ads ROAS
- 2x Facebook Ads ROAS
- 3x new customers
EXPLORE WINS
We’re not merely a “service provider.” We’re an extension of your team that utilizes the best technology and data, masterfully adapted to your business. With 120+ years’ of combined experience, our best-in-class team of strategists, content creators, developers, and designers will partner with you to drive growth. When you win, we win.
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LET'S ANALYZE YOUR GROWTH POTENTIAL
With 120+ years’ of combined SEO experience, our best-in-class team of strategists, content creators, developers, and designers will partner with you to drive growth. When you win, we win.
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