Google Ads

goodr

Read how elk marketing provided eCommerce sunglasses retailer, goodr, with a 113% increase in organic revenue through paid social.

- Director of Marketing

“of all clicks are the top 3 Google search resultsof all clicks are the top 3 Google search resultsof all clicks are the top 3 Google sear”

47%

Growth In Social Traffic

113%

Revenue Increase

59%

Site Traffic Increase

40%

Increase In Site Visitor Value

OVERVIEW

Working closely with multiple teams at goodr to orchestrate a large SEO campaign focused around topic-based content, the ELK team added new paid search and social audience testing to supercharge goodr’s already incredible digital brand with jet fuel to produce record growth during an extremely challenging 2020.

Background

  • goodr is an eCommerce company and brand that sells incredibly stylish and highly functional sunglasses. They’re known for their unconventional branding and for creating shades that are both high-quality and extremely affordable.
  • They came to elk Marketing in March 2020 seeking help during a time of global economic struggle to take their visibility and awareness to the next level through paid media.

Problem

  • goodr understood the potential risks of not making the necessary changes to stay competitive.
  • They realized that in order to attract and convert more customers, they needed to supplement their SEO with a reliable source of additional traffic. They wanted to do more than just survive during the pandemic, they wanted to thrive then and beyond.
  • They knew that with elk’s effective paid media marketing, they could achieve more than just positive ROAS. They could create a movement, a community of passionate and loyal customers who shared their love of fun, affordable, and stylish sunglasses.

Strategy

  • Elk Marketing's expert team worked closely with goodr to create a tailor-made paid media campaign.
  • Elk used audience research and effectively implemented a social media advertising strategy to reach goodr's target audience on popular platforms such as Facebook and Instagram.
  • Elk’s expert team also conducted extensive A/B testing to fine-tune ad copy and landing pages.
  • Elk monitored goodr's campaigns around the clock, making adjustments to ensure optimal performance and cost efficiency.
  • Elk provided goodr with detailed monthly reports that included key metrics such as cost per acquisition (CPA), click-through rate (CTR), and conversion rate, allowing goodr to make informed decisions about their marketing strategy.
  • In addition to these detailed monthly reports, ELK Marketing provided regular progress updates and ongoing support to ensure that goodr's KPIs were met and exceeded each month.

Results

  • Revenue from Google Ads is up 118% YoY
  • Google Ads budget increased 300% YoY
  • Paid ads have generated nearly half a million conversions
  • Return on ad spend (ROAS) is 10.18x

LET'S ANALYZE YOUR GROWTH POTENTIAL

With 120+ years’ of combined SEO experience, our best-in-class team of strategists, content creators, developers, and designers will partner with you to drive growth. When you win, we win.

We grow oRGANIC REVENUE
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We grow oRGANIC REVENUE
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We grow oRGANIC REVENUE
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We grow oRGANIC REVENUE
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