MARKETING STRATEGY + RESOURCES

When looking at your marketing strategy, you need to consider all of the different parts and how they can work together to create new business for your company.

Shopify is an eCommerce platform where, regardless of technical web design and development experience, anyone can build and customize an online store and sell products online.

Technical SEO refers to optimizing the website’s back end, so Google or other search engines can crawl and index the website better

In order to make a search marketing plan that combines SEO and PPC efforts, usually two teams will have to collaborate to develop the plan and share results.

When COVID-19 made everyone retreat indoors, online habits increased. In fact, 2020 saw a 44% increase in online sales compared to 2019. Let’s take a look at how COVID changed SEO, and what that means for your ecommerce business.

There are two main categories that KPIs for organic social media fall into: reach and engagement. Each KPI has its own information you can learn from.

Google updates can cause a major detour in your traffic. Google makes slight changes to its algorithm nearly every single day, but large updates can cause your keyword rankings to drop or traffic to be diverted.

Google updates can cause a major detour in your traffic. Google makes slight changes to its algorithm nearly every single day, but large updates can cause your keyword rankings to drop or traffic to be diverted.

Google has three main things that are considered Core Web Vitals. These Page Experience signals measure user experience on your website, and while they are not brand new themselves, they are going to play a bigger role in how Google ranks your website going forward.