DPF Parts Direct

Background

• DPF Parts Direct sells diesel particulate filters and various types of engines through an eCommerce channel
• They sell industry-specific products and have become a trusted source for DPF’s and engines due to consistent supply of high-quality components.

Problem

• DPF Parts Direct prioritized their goal of boosting eCommerce traffic and sales in an incredibly niche and high-ticket industry.
• Diesel particulate filters, engines, and parts are searched for by those who almost always already know what they’re looking for.
• The challenge for DPF Parts Direct was less about honing in on what had search volume and more about ranking consistently and across the board for these very competitive keywords.

Strategy

• The elk Team quickly dove into understanding how buyers were looking for DPF’s and engines.
• Elk identified which search terms were most consistent across the board.
• Elk devised an optimization strategy that was seal-tight and spanned various different keyword search terms that straddled both the products themselves and their brand names and/or identifiable serial numbers.
• With the elk three-pronged approach to SEO, DPF Parts Direct’s site was optimized from top to bottom targeting the keywords that were most relevant to their industry and most commonly used to find these products.
• Elk secured several high-powered backlinks for the DPF Parts Direct site with respectable and industry-related sites

• Results

• Within the past 28 months, DPF Parts Direct has seen a 91% increase in organic sessions.
• In 2.5 years, DPF Parts has seen a 154% increase in page one keyword growth.
• Since the start of DPF Part’s Direct’s and elk’s relationship, they have seen a whopping 1112% increase in annual revenue.

Testimonials

“Because of our work with elk, we're seeing record-breaking eCommerce numbers this year. The ingenuity of elk's SEO initiatives has increased traffic to the site as well as our conversion rates. We're excited to continue this journey and see more and more growth."

-Steve Hoke

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“Our eCommerce growth while working with the ELK team is a true testament to the power of SEO. Elk proves week after week that the strategy and process they are using to increase our website traffic is effective."

-Casey

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