Kaftko

Background

• Kaftko is an eCommerce retailer specializing in eclectically designed Kaftans that promotes bold style, inclusivity, and comfort with quality.
• Kaftko is known for their out-of-the-box branding and focus on uniquely vibrant styles.

Problem

• Because of branding, Kaftko has named their Kaftans, along with other apparel items and accessories, with names that won’t necessarily help them rank for any industry-related keywords.
• This meant they weren’t positioning the products on their site in a way that could reach their target audience effectively.
• Kaftko needed to maintain the pillar of their brand, their stylized tone and voice in their product names, while still being able to rank for keywords in their industry.

Strategy

• Elk determined which keywords would be most attainable due to high search volume, reasonable keyword difficulty, and most importantly, would not clash with Kaftko’s branding tone and voice.
• The team at ELK had to use creative ways to optimize each collection and product page in ways that would not disrupt branding but effectively appease the Google crawlers.
• Elk acquired high-powered backlinks from industry-relevant sites, prioritizing high domain authorities and reputable sites that would be guaranteed to point juice back to Kaftko.com

Results

• Kaftko saw a 511% increase in page one keyword growth

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Testimonials

“Working with elk has increased our site traffic and revenue from organic search and ad campaigns. The content, on-site and off-site optimization, and strategy that the elk team delivers has been the driving force in the growth we have seen over the past year."

-Dana, CMO

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“We appreciate the collaboration and communication from elk and have had great success in the projects that they have spearheaded.”

-James, CEO

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