Dr. Dabber

Background

• Dr. Dabber was looking to increase their website traffic and the sales of their portable vaporizers.
• Dr. Dabber approached ELK to discuss how organic search might help achieve an increase in sales and conversions.

Problem

• Dr. Dabber was struggling to rank for vital industry-related keywords.
• Dr. Dabber was not reaching their target audience and building brand awareness with consumers.
• Dr. Dabber also faced the unique challenge of SEO best practices and how it interacts with their specific industry in the cannabis-adjacent space.

Strategy

• The elk team used the three-pronged approach to search engine optimization which resulted in double the organic traffic in the first six months of 2021.
• Elk focused on adding new content to the Dr. Dabber site and refreshing existing content.
• Elk also focused on improving the site structure of Dr. Dabber by optimizing components of URLs and pages that are often overlooked.
• Elk used sound strategy and industry research to successfully place high-powered, quality backlinks that pointed back to the Dr. Dabber site.

Results

• Page one keyword rankings increased by 57%
• Site traffic increased by 36%.
• Conversion rates improved by 16%.
• Dr. Dabber saw a 33% increase in revenue.

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Testimonials

“The elk team has gone above and beyond our expectations of an SEO company. They continue to reach & exceed predicted KPIs and work seamlessly with our team to steadily grow our organic traffic. The team has also helped with other areas of our digital marketing, showing that they invest time and energy not only into the work that they do for us but building a solid business relationship with our team. Elk also impressed us by quickly adapting to the culture of our company.”

-Marissa, Director of Digital Marketing

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